Creating the Program

  • The Learning Process

    We executed more than 200 studies on hitting and development after playing & coaching for more than 28 years.

  • Testing the Results

    We traveled the country holding more than 1600 hitting camps & clinics in 39 states for hitters of all ages, sports and skill levels. We started doing virtual teaching a few years ago.

  • Creating the Virtual Program

    We took 40 years of coaching, 200 + studies, 1600 events, 100k hitters worth of information and created an easy to follow, step by step hitting development program for hitters of all ages and skill levels.

Created from working with 100,000+ athletes from Tee Ballers to Big Leaguers. We used Tech, Metrics, Movement-Science, Logic & General Athletic Principles. We studied many methods and reviewed mass data and then we funnel it ALL into a SIMPLE step by step approach.

We are “the messengers” learning from mass numbers and multiple angles and funnel the information in a simple step by step manner

Short About Us Video

Hitting is Simple, Just Not Easy!

Our teaching methodology is the result of enormous experience specifically in hitting development

🔐 Train the 'Hitting Processor’ & the Swing

Working on ALL components of hitting development is key!

Program Facts

  • Our Mission

    We believe, because of our history observing & working with a good number of hitters of every age & skill level, IF EVERY HITTER UNDERSTANDS and PRACTICES the facts of hitting we are providing, the bar on productive hitting will raise markedly across the country.

  • 100,000+ Participants

    We use modern technology, basic caveman instincts & athleticism and everything in between. This program is always evolving but the basis has never, and will never change. Facts are facts and 100,000+ participants in the program show its quality.

  • Science Based Research

    We accumulated over 7 million data points from years of studies and put the information in the science shredder. We combined those results with trial and error experience to create a streamlined program.

  • Art of Teaching

    People learn differently. Our experience of working with Big Leaguers to Tee Ballers, we understand how hitters learn and apply information. We use Sequencing and many other processes to make it simple.

  • Proprietary Diagnostics

    Science + Experience = UnlockYourSwing. We funneled the massive amount of information into a simple, step by step process for hitters at all levels. We use a proprietary, evidence-based swing check process hitters swing analysis

  • Simple Development Process

    MASTERING general & directional athletic principles, positions & movements are a big key in hitting development. We teach them sequentially building an efficient physical & knowledge base.

A Definition of a ‘Good Athletic Position’ and How It Applies to Hitting Development

🔐 The body position that creates the highest combination of speed, power & control of the body during the swing process.

  • The program is heavily based on creating a hitter that is in optimal athletic position throughout the swing process

  • Elevated hitting production ‘byproducts’ of hitting athletically include efficient pitch tracking position, improved swing tempo, improved hitting angles, improved adjustability to off speed pitches and more.

  • The Athletic Hitting Program is based upon Science, Live World Experience, Factual Evidence and Logic. Unlocking the Natural Athletic Hitter Within the Athlete is the First Goal.

About our History

How & Why the Program Started and Flourished

Behind the Athletic Hitting Program & UnlockYourSwing

Eat, Sleep, Drink & Travel Hitting

Billy Kehoe was born to coach as he has coached in both High School & College and multiple sports, Baseball, Softball & Football after a productive playing career that included being drafted by the Oakland A’s. 

While traveling and holding over 1500 camps, clinics and speaking engagements, living in Scottsdale, Arizona Billy also hits with a good number of players at all levels of baseball and softball. 

While coaching baseball at Scottsdale JC, Billy started working with professional and elite amateur players at the facility at the school. That led to about 200 studies on hitting, learning and human performance & development.

With a passion for fly Fishing and summers open for travel, he started fleeing the Arizona summer heat for the cooler areas of the country combining coaching and fly fishing until he became so busy, it turned into a full time "job". 

After nearly 20 years on the road, he added this remote hitting development program to help spread the word on "hitting truths".


“We need to get to MORE players.”

Pushing Buttons & Taking Hacks

Traveling the country when not at home in Scottsdale, Arizona, I’m always working with hitters of all ages and skill levels. But my group of coaches can only get to so many hitters(roughly 3000 annually).

We were pondering how to get more fact-based information to more hitters.

During a session with a college hitter, she said some magic words, “Coach, hitters like to push buttons (code for being on their phone) and take hacks(swings)! You should put your program online.” 

So the evolution into digital coaching evolved and it’s been fantastic! My dream is alive! 

We traveled across the U.S. for years to acquire the information

Kalispell, Montana